REEF Developments, a prominent real estate company, engaged Publsh to create a comprehensive branding strategy for their upcoming luxury project. They requested the development of the project’s essence, core values, and brand personality, along with a defined audience segments matrix and tailored value propositions. A distinctive logo was needed, featuring both English and Arabic logotypes, with various applications including business cards and letterheads. REEF Developments sought a complete brand language encompassing a color palette, typography, and photography style, to be applied across key touchpoints such as the website and marketing materials. Additionally, they required a brand guidelines book detailing the approved strategy and logo usage rules, along with promotional materials like a promo video, teaser videos, and a factsheet to enhance visibility and attract potential investors.
Publsh successfully crafted a compelling brand identity for REEF Developments’ luxury project, reflecting the company’s commitment to excellence and innovation in the real estate sector. The agency developed a comprehensive brand strategy that defined the project’s essence, core values, brand personality, and audience segments, ensuring a cohesive and impactful positioning. Publsh designed a distinctive logo featuring a symbol and both English and Arabic logotypes, complete with usage guidelines and various applications, including business cards, letterheads, and promotional materials. A robust brand language was created, incorporating a color palette, typography, and photography style, which was consistently applied across key touchpoints such as the project website, marketing brochures, and advertising campaigns. A complete brand guidelines book was delivered, detailing the approved strategy, logo usage rules, and brand assets. Additionally, Publsh produced a promo video, five teaser videos, a booking order template, and a factsheet, significantly enhancing the project’s visibility and appeal in the competitive luxury real estate market. The rebranding efforts showcased REEF Developments’ dedication to delivering exceptional living experiences while staying true to their brand values.
Dubai: Gulf Land Property Developers announced its collaboration with Tonino Lamborghini Group to develop an upscale residential community in the heart of Dubai, the company said in a media release This distinctive development will bear the prestigious Tonino Lamborghini brand, synonymous with Italian quality and sophistication worldwide.
The new residential community introduces a fresh perspective to lifestyle living in Dubai and aims to leverage Tonino Lamborghini’s 40-year design legacy with the renowned expertise of Gulf Land Property Developers, currently engaged in crafting unique luxury living projects-Paradise Hills and Serenity Lakes.
According to Savills, the global property market has seen a slowdown, particularly in the US and EU, due to rising interest rates. However, Dubai’s market bucked this trend in 2023, recording a staggering rise of more than 36.7 per cent in value and 33.8 per cent in the number of transactions compared to the same period in 2022. Branded residences have shown remarkable resilience in the face of these global challenges, with an increase of over 160 per cent in the number of schemes in the last decade, the media release said. “
Over the years, we have become a cornerstone of luxury real estate in Dubai, recognized for our diverse expertise and commitment to innovative design and construction, creating unique lifestyle homes,” said Shaher Mousli, Chairman of Gulf Land Property Developers.
Bilal Hamadi, General Manager of Gulf Land Property Developers added; “Having Tonino Lamborghini provide us with design direction and implementation enables us to deliver a new level of luxury, design philosophy, and quality of production that can only be achieved with a creative powerhouse like the Tonino Lamborghini brand.”
© 2024 all rights reserved.
All trademarks, logos and brand names are the property of their respective owners. All company, product and services names used in this website are for identification purposes only.
© 2024 all rights reserved.
